Page 17 - 2022 Annual Report

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[2022 PROGRESS] The Communications Department is responsible for the writing of the Gold Medal application and created a campaign to include the community in the national victory. It also continued efforts to implement audit recommendations including new brand standards that included “brand hygiene” to streamline logos, a focus group regarding its PlayBooks, creation of video brand standards, redesign of BREC’s website, revamp of Pitch Week processes and a continuing effort to contain the skyrocketing requests for design, promotion and print requests that are overwhelming the small department. Communications also conducted its first statistically scientific marketing survey since the pandemic and brought the production of video in-house with the addition of a videographer who completed more than 20 videos in less than six months.
[2023 + BEYOND] After a year of gathering public input, the Communications Department will launch the redesigned website, a campaign to celebrate the winning of the Gold Medal while also educating residents about the success of the Imagine Your Parks system plans and the launch of the year-long effort to create the Imagine Your Parks 3 system master plan and one of three strategic plans.
CONTINUE MARKETING + COMMUNICATING BREC’S VALUE + SERVICES
Increase local awareness of BREC’s programs and facilities and the overall value of BREC.
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[2022 PROGRESS] The Partnership and Development team worked with national and local consultants as well as a citizen advisory committee in an intensive effort to create a community engagement policy which was approved by the Commission in October. The team also organized BREC’s 75th anniversary celebration securing a sponsorship for the first fireworks display in the agency’s history through the generosity of Coca-Cola, Gold Medal celebrations and Superintendent presentations. The team planned six ribbon-cutting celebrations including partnerships with Raising Cane’s and BREC dog parks, Istrouma High track in partnership with EBR Schools and Longfellow basketball court with Langston Galloway and Cox Communications as well as reactivating a volunteer program decimated by the pandemic.
[2023 + BEYOND] The new division will lead the community engagement portion of the creation of the Imagine Your Parks 3 master plan, continue to organize Gold Medal celebrations including an event hosted and sponsored by BREC partners and an effort to educate legislators about the importance of parks and recreation across Louisiana.
STRENGTHEN + LEVERAGE PARTNERSHIPS Strengthen and create new partners, including the BREC Foundation to achieve common goals and leverage resources.
EFFICIENT + BEST MANAGEMENT OF FACILITIES + OPEN SPACES
Ensure that BREC’s parks and facilities are operated and maintained efficiently according to best practices and to define standards for park types.
[2022 PROGRESS] BREC’s Park Operations Department is using the new AssetWorks software system to manage and maintain BREC assets including fleet, facilities and equipment. The system will allow tracking of all asset maintenance related data and life-cycle management. updated the standards of service for each classification of park: community, neighborhood, and special use facility. The team is also increasing use of GPS on the BREC fleet and developing forestry management plans for each park and conservation area through a partnership with Southern University.
[2023 + BEYOND] Park Operations is creating plans to reduce greenhouse gas and pollutants throughout the BREC system, plant more trees to offset the commercial deforestation happening throughout EBR Parish, begin planning for EV vehicles and equipment within the BREC inventory while reducing petrochemical fleet throughout the system where applicable.
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