Page 7 - 2021 Annual Report
P. 7

 Proving It:
3 Ways BREC Measures What it Does Well
BREC created a Partnerships and Development division and hired a consultant to help create a new Community Engagement policy to gain more on-going community feedback. A community survey asked what residents feel are the most important areas on which they should have input. Almost 1,000 respondents, with demographics mirroring those of the parish and 84% who visit parks at least once per month, indicated input is most important for park/facility designs, parish-wide plans, programs, and events.
BREC tracks attendance at programs, events, and staffed facilities with over 1 million guests served in 2021. BREC’s IT department also deployed an in-house pilot solution to track passive usage, utilizing over 1,000 cameras and artificial intelligence. BREC will use the data for planning and funding purposes. To better leverage private funds, BREC is working with a national sponsorship consulting firm to identify its most valuable opportunities based on usage and visibility.
  BREC’s Natural Resources Management Division created rubrics for scoring parks on their ecological value and natural capital value. The rubrics assess a variety of conditions and services like carbon sequestration, urban heat index and stormwater benefit through reduced runoff. A stormwater runoff coefficient comparison of five BREC parks shows the difference development can make as a fully forested park has a runoff equivalent to 41 Olympic swimming pools, a partially forested community park: 81 Olympic swimming pools, one with grow zones: 89 Olympic swimming pools, another with partial tree canopy: 110 Olympic swimming pools and a fully developed neighborhood park: 260 Olympic swimming pools.

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